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The Medical Device Market: Austria

Opportunities and Challenges

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Although a relatively small market, Austria has a high level of per capita spending on medical devices. The market for medical equipment and supplies is valued at US$2,222 million in 2012, equal to US$263 per capita.
Austria has a stable, mature economy which is now emerging from the effects of the global economic downturn. GDP is forecast to increase by 0.5% to US$399.8 billion in 2012.

Austria has a high level of per capita health spending, which exceeds US$5,000. Public funding accounts for over three-quarters of total healthcare expenditure. After peaking at 11.1% in 2009, health spending has been falling as a percentage of GDP year on year and is expected to decline to 10.7% in 2012.

In common with many other western European countries, Austria has an advanced healthcare system. There is an eagerness to be at the forefront of technological development; the purchasing of new equipment reflects this.

Healthcare provision remains a high government priority in Austria, but with an ageing population, cost containment continues to be of paramount importance.

Domestic production of medical devices tends to be small scale and specialist in nature. Many large multinationals have established offices in Austria in order to take advantage of the country’s close proximity to the emerging markets of Central and Eastern Europe.

The medical market is heavily dependent on imports, which reached US$1.9 billion in 2011.

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Executive Summary
Strategic Espicom analysis and key data projections

Key Background Data
Geographic, political, economic and healthcare views
• 2013-18 economic projections
• 2006-12 economic, demographic and healthcare estimates

Market Developments
Key trends & developments

Medical Market Analysis
2012 overview
• 2007-11 past performance
• 2012-17 future performance
• Breakdown by product areas

Annual & Monthly Imports
2012 monthly analysis
• 2007-11 analysis
• Breakdown by product areas

Annual & Monthly Exports
2012 monthly analysis
• 2007-11 analysis
Breakdown by product areas

Domestic Production
Production indicators
• Trade associations

Domestic Manufacturing
Local manufacturers
• Foreign manufacturers

Multinational Activity
Competitive landscape for multinationals

Accessing the Market
Distribution channels
• Trade shows

Medical Device Regulations
Competent authority
• Regulatory developments

Methodology & Sources

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