July 31st 2009
£395 / $690 / €495
A wealth of key information for marketing and sales executives in companies large and small
Access high-growth markets in South East Asia!
The medical device and equipment markets of SE Asia are import dependent and fast growing. However, those charged with marketing and selling products are faced with very diverse operating environments, purchasing practices, and cultural challenges.
Understanding the difference makes all the difference!
There are a number of variations the marketeer needs to take into account. Sales pathways: can you sell directly or do you need agent representation? How do you get your product registered? How big is the market? Are they reliant on imported equipment?
This business development guide is essential for everyone involved in sales and marketing
Effectively Selling Medical Equipment in SE Asia is a 250+ page essential guide which will be of value to everyone involved in business planning, marketing and sales. It is vital for those new to the industry and provides a valuable aide memoire for experienced campaigners. Most importantly the principles and knowledge are relevant and timely for all companies from blue-chip multinationals to small/medium enterprises.
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