£810 / $1295 / €985
Brazil has the largest economy and medical device market in Latin America, but per capita medical expenditure is still very low. The highest expenditure is in the large cities, such as São Paulo or Rio de Janeiro, but producers are moving into regional markets outside the major state capitals.
Dilma Roussef took office as President on 1st January 2011, the next elections will be held in 2014.
The economy is set to grow by 3.0% in 2012, following growth of 2.7% in 2011 and 7.6% in 2010. This makes Brazil one of the slower growing economies in the Latin American region. However, from 2013 growth is expected to pick up to around 4.5%, which will be above average for the region.
Imports hold a relatively small share of the market, totalling US$2.6 billion in 2011. They increased 8.1% in 2011 but the CAGR 2007-11 was double this. Imports tend to be high-tech medical equipment not produced locally. In 2011, 70% of imports were supplied by Europe and the USA.
Medical exports reached US$555.1 million in 2011. The country has a well-established medical industry, comprising local and multinational companies. Domestic production, however, is geared towards the local market. Exports are small in comparison with total production and the country consistently runs a negative balance of trade in medical equipment and supplies.
Brazil has the second largest private health insurance sector in the Americas, after the USA. The expansion of the private health insurance sector in recent years has resulted in demand for better medical care and, in turn, further expenditure in medical equipment. The economic downturn has not affected hospital capital investments so severely. The public sector continues to be modernised and upgrade obsolete equipment, therefore there are sizeable market opportunities if prices are competitive.
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